Corporate Agribusiness Launches National PR Campaign to Brainwash Americans

By Jill Richardson
Today marks the big launch of a $11 million PR campaign to make consumers like GMOs, fertilizer, pesticides, and factory farms. The U.S. Farmers and Ranchers Alliance (USFRA) is hosting "Food Dialogues" in New York, California, Washington, DC, and Indiana and broadcasting it live on the internet. (The hashtag is #FoodD if you are following on Twitter.)

USFRA claims "The goal is not to advance an agenda or to persuade you to any particular point of view. We simply want to create a forum that, we hope, will result in all of us being better informed about issues that affect our lives, our health, our planet and our future" but that's only what they are saying AFTER they hired the major PR firm Ketchum to handle their campaign. Before the PR firm came on board, they were much more open about their goals. I guess the PR gurus told them to tone it down, and to instead discuss how they use "modern" technology in "production" (i.e. industrial) agriculture. Now instead of overtly promoting pesticides, GMOs, and veal crates, they say they "have collaborated to lead the dialogue and answer Americans' questions about how we raise our food - while being stewards of the environment, responsibly caring for our animals and maintaining strong businesses and communities."

Stewards of the environment? USFRA gets 25-30% of its funding from industry, including from some of the biggest pesticide companies on earth. And the agricultural groups that make up USFRA have long histories of lobbying against any environmental regulation, livestock welfare standards, labor reform, competition reform, and more. And as for their claim they don't want to convince anybody of anything - you don't hire a PR firm if you don't want to convince anybody of anything. 

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USDA and Corporate Agribusiness Continue to Push Animal ID Scheme

WASHINGTON, DC - The U.S. Department of Agriculture (USDA) is expected to issue its new proposed rule for mandatory animal traceability very shortly. While USDA already has traceability requirements as part of existing animal disease control programs, the proposed framework goes much further to require animal tagging and tracing even absent any active disease threat. The framework has raised significant concerns among family farm and ranch advocates, who criticize the agency for failing to provide a coherent, factual explanation for the new program's necessity.

"USDA brags about the success of past programs, but has abandoned the principles that made them successful," argued Bill Bullard of R-CALF USA. "Past programs were based on sound science and were developed in response to the transmission, treatment, and elimination of specific identified diseases. USDA's new approach is a one-size-fits-all approach that does not specifically aim at the control of livestock diseases."

The USDA has presented its traceability scheme as an animal health program, but it has also reiterated the importance of the export market to the United States in promoting its new plan. The powerful meatpacking lobby has continued to push for such mandated traceability requirements in order to develop international standards for exports. Critics have suggested this is not in the American public's best interest, however, since the U.S. is a net importer of beef and cattle and the profits from the export market go to a small handful of massive meatpacking companies.

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