Whole Paycheck and Organic Food Deserts: The Challenge

After decades of grassroots public education, battles to safeguard standards, and hard work, organic food and farming has become the fastest growing sector of U.S. agriculture. Organics have surged in popularity to become a $30 billion dollar industry in the United States, representing approximately four percent of total grocery store sales and 12% of fresh fruit and vegetable sales, growing at the rate of 10-20% a year, in comparison to a growth rate of 2-3% a year for so-called "conventional" (i.e. chemical and genetically engineered) food. According to a recent poll by National Public Radio  the majority (58%) of Americans now prefer organic food.

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